Functional Beverage Certified The course intro, in one minute

Transcript

Hi, and welcome to Functional Beverage Certified. We're so glad you're here.

Take a look at the cold case. Coconut water next to kombucha, next to mushroom coffee, next to a prebiotic soda. These days people are shopping for an outcome: energy, focus, recovery, a happier gut. And they're asking you what the difference is. We built this course so you can tell them.

We'll start with what makes a beverage functional in the first place. Then we'll meet the ingredients behind the labels: adaptogens, nootropics, functional mushrooms, probiotics, electrolytes, and hemp. You'll learn to read a label by its dose and skip the hype, build a cold case around the occasion, and know exactly where a health claim crosses the line.

By the end, you'll speak this category fluently, whether you sell it, rep it, or stock it. Ready? Let's get into it.